There is much more to starting an ecommerce business than just having a great website. Running a company online involves many steps to ensure you come out the other side successfully. Customers are often time poor, so an ecommerce business will give them the opportunity to browse and purchase at a time that suits them. An ecommerce business has many benefits for customers. Customers do not have to trudge around stores, spend money on transport or have to shop during traditional business trading hours. Customers are embracing online transactions in a big way and by using ecommerce strategies, such as utilisation of websites, ecommerce businesses can significantly lower their overhead costs.
Choose an area you have experience with
If you know your product and feel a connection with it, the marketing of your business will flow much more easily.
A Domain Name
Secure a memorable domain name.
Construct a website
Design a website and prepare graphics. Set up an easy navigation system which will allow the site to grow. Install ecommerce software. Action buttons such as ‘buy now’ should appear on the first page, as well as every page. Each page should lead to a clear end result for every product. You may need expert help to maintain this website.
Your virtual team
With an ecommerce business, most of your communications with suppliers and employees will be done over the internet. You will also conduct virtual meetings and training.
Develop an online store
You are now an e-tailer and therefore, will have an online store. To monetize your site, set up a merchant account with secure server to be able to process credit card transactions. You will also need an online order form.
Product description should be between 75 and 200 words. Details such as size and shipping costs should be readily available. High quality photos are one of the most important things about selling online.
Information for customers
Include contact information such as phone number, email address and physical address on each page. Also include shipping details, return policies and FAQs.
Know where traffic is coming from. Look for the bounce rate and also find out what page your clients are exiting from.
There are many free PR sources that you can use regularly to promote your business. Join social media sites, search for bloggers, get Google alerts and submit press releases online for free.
Promotion is advertising and can lead to sales. You can directly email customers, use online advertising and promotion and design promotional products online to use as giveaways or incentives.
The ecommerce future is very bright. Since its inception it has shown no sign of slowing down. As the internet becomes more amalgamated into daily life, online shopping and research has become convenient and many internet users make online purchases. Ecommerce can create new business opportunities. Most well established brick and mortar businesses find it is essential to also operate an ecommerce side to their business.
Josh is an entrepreneur and has had many businesses that have succeeded and failed. In his past time he likes travelling, drawing and writing. He writes blogs in hope he is able to give useful advice to a fellow entrepreneur.