Tuesday, July 9, 2013

Cook Healthy Again With Fitly

We have all been there. It's 5:00 and the kids are already whining that they are hungry. You have had a rotten day and you have no time or energy for meal planning, let alone trying to bother with a healthy meal that everyone is going to turn their noses up at anyway. Hitting a drive-through or ordering take-out sounds much better at this point of the day but you know that's the worst thing you can do. What's a Mom to do? Let me introduce you to Fitly. Fitly, a Philadelphia-based DreamIt Health startup, parents can choose from a variety of USDA's My Plate and Harvard's Healthy Eating Plate approved meals which just a quick sign up on Fitly.org

Fitly is addressing the childhood obesity epidemic by providing families with a free and convenient delivery service of healthy ingredients and meal prepping instructions to convenient pick-up locations including workplaces, schools and recreation centers in your own neighborhood.  Their goal is to help millions of parents get healthy food on the table quickly for their children each night says Anthony Ortiz, founder and CEO of Fitly. Fitly brings you the convenience of a fast food restaurant without all the grease, saturated fats and loaded calories. After witnessing his nephews' unhealthy eating habits, his brother and sister-in-laws struggle with obesity and his own father suffering through triple bypass surgery, Ortiz was inspired to find a way to make healthy eating fun for kids and their parents.  In Fitly's collaboration with DreamIt Health, they strive to find a solution to today's health problems while also making meal planning easier and more convenient.

The Fitly team, in conjunction with The Fresh Grocer, hand picks the needed groceries and delivers them to a location that parents visit anyway on a daily basis.  By supplying the ingredients in exact quantities necessary to make each dish, Fitly hopes to turn dinner preparation into an activity that is simple, convenient and most of all, healthy for everyone. In addition to the awesome meals, Fitly will be offering weekly competitions and prizes that reward kids for making healthy choices. 

Fitly is a mobile/web application that can be accessed from any mobile device.  With the app, families can order their groceries, check out weekly meals and nutritional information and keep up to date with Fitly's fun activities. Today launches the 5-month pilot with its leading partners Independence Blue Cross, Penn Medicine, Fresh Grocer, DreamIt Health and The Little Gym. They are also launching a crowd funding campaign today with Indiegogo. Those who pledge have the opportunity to win a lifetime subscription to Fitly's meal planner and get shout outs on their website for being a supporter.


20 lucky readers are going to receive lifetime subscriptions to Fitly's meal planning service!!

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*This is not a paid post. All opinions are our own*


  1. Fitly sounds like a really cool app for families to use.

  2. Sounds like the perfect app for us! Definitely going to check it out.


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